Letter to Apple regarding ongoing support for Apple’s ongoing support for Final Cut Pro
Dear Valued Vendor:
The broadcast and film post-production industry has a long history of commitment to Apple’s commitment to Final Cut Pro. However, Apple’s commitment to Final Cut Pro is changing, and so our commitment to Apple’s commitment must change with it.
This letter announces our intention to transition our support for Apple’s support for Final Cut Pro to end-of-life status. We will continue to actively support Apple’s commitment to Final Cut Pro until December 31, 2011. On that date, our support for Apple’s support will end.
To ease this transition, we have spent the past several years establishing third-party support for Apple’s support of Final Cut Pro with the following market segments:
- the home-movie enthusiast community
- the enthusiastic-amateur community
- the why-should-I-pay-you-$500-a-day-when-I-can-do-this-myself-on-my-iPad community
In order to minimize the impact on your organization and make this transition as smoothly as possible, you should contact these market segments directly in advance of December 31, 2011, in order to ensure you are not left with a gap in customer support of your commitment to Final Cut Pro.
If you have questions about this change in support status, please contact absolutely no one, since you never took calls from any of us anyway.
Regards,
The broadcast and film post-production industry
A four-billion-dollar market
That you just fucked right in the eye
